Commercially Successful: The Zero Bar

Thirteen years ago, Zane looked at me as I ate a Zero bar and said, 'You know why they call it Zero? Because that's how many people other than you like them.' Very clever, Zane, but here we are thirteen years later and the Zero bar is still kicking it strong.

Now, plenty of candy bars have survived for a long time. But you know what makes the Zero bar so different and special? When was the last time you saw a commercial for Zero?

Exactly. They rely on amazing taste and an excellent brand to keep people coming back.

You taking notes Snickers? Why is it every time I turn on the TV, I have to see your commercials? Insecure much? Don't believe enough in your product enough that you feel the need to advertise it? Fucking losers.

More companies could take notes from Zero. Make an amazing product, and save the money on advertising. Great taste will do it for you.

Kudos to you, Zero bar. You're a trendsetter. You're the hip, hidden, underground club that only cool people go to of the candy bar world.